I work at the intersection of spatial design, digital experience, and applied AI — defining how organizations show up in physical space. At Gensler I lead experiential creative across technology, cultural, and commercial clients. Through Spacecraft, an independent research practice, I developed patents in interactive spatial computing and am currently building AI pipelines that encode design intelligence into geometry-accountable systems.

I founded and led PARC, a strategy and design-led experiential agency, from a single New York office into an 18-person studio across New York and Paris — acquired in 2022. Clients included Google, Gucci, Adidas, Ford, Samsung, and McKinsey, across flagship stores, global touring exhibitions, innovation labs, and large-scale civic experiences. Before PARC: OMA with Rem Koolhaas in Rotterdam, and Rockwell Group in New York.